Our Goal Is Helping You

Kable News Company Inc. has emphasized teamwork combined with technological innovation since we launched our Subscription Fulfillment division in 1971.

Today, teamwork is the cornerstone of our operations. Every client has a Service Team, a group of multi-skilled workers, who serve as an extension of your office. The advantages are obvious. You have more control, flexibility, and the kind of individual attention that your business and customers deserve.

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Daily Mail Processing

We open, batch and process incoming mail daily. We deposit money daily. We update Customer Product/Master files daily. We produce pick-n-pack labels daily.

The daily difference isn't important unless you want to make a management decision based upon "real time" financial figures or order information. It isn't important unless your customers expect fast and accurate service--the cornerstone of today's catalog industry. Then you'll appreciate what makes Kable News Company Inc. different from other fulfillment companies. Daily processing, depositing and file updates, and on-line telephone operators taking orders, serving your customers--in short--serving you.

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Customer Service

Conscientious operators answer toll-free calls, input orders, and correct problems immediately and directly into the system. Information is up-to-date and customer satisfaction is high.

The proof it works is the number of comments we receive, such as "You're very patient and kind. I really appreciate the help," "I'm glad such friendly people are working for my magazine," and "I can't believe how easily things got straightened out!"

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Account Executive

Experienced Account Executives not only provide your direct link to our services, they also supervise the complexities of your daily fulfillment needs, such as designing the systems for multiple billing runs, tracking sources and test splits, and much more.

They can even change your renewal and invoice blurb copy at a moment's notice with no programmer intervention, no delay and no additional charge.

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Reports and Auditing Assistance

Because Kable News Company Inc. consulted with industry specialists while creating our report packages, they give you the type of detail needed to control circulation, finance, marketing and distribution. Reports are concise, easy to read and absolutely current.

You get the same experience and assistance with ABC/BPA auditing. You'll receive a completed report, in paragraph or floppy disk form, long before audit day. That level of performance continues through the auditor's visit, as we provide all the information required to support validated audits and assist with any special requests.

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Enhanced Circulation

Kable News Company Inc. offers the expertise and means to help your business not just survive...but prosper.

We'll help you plan and execute direct mail campaigns. From concept to Lettershop to processing the responses, Kable News Company Inc. is there to help you grow efficiently and effectively.

We offer enhanced services like seasonally testing, Double Postcard programs and a Promotional Fulfillment service that puts a sample magazine issue in your respondent's hands within ten day of their reply--not 6 to 8 weeks. We know that pay-up and response increase when you act upon new subscriber acquisitions while the interest is hot. We'll help you capitalize on their interest.

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The Database Advantage

K-data^tm, Kable News Company Inc.'s integrated database system, takes the best features of your existing fulfillment system and transforms them into a single relational database.

Customer information is the key to targeted, yet integrated marketing, better customer service and increased business. K-data^tm helps you achieve that with virtually limitless multi-buyer control, demographic capacity and flexibility. You decide when, where and what information to capture--and how to use it.

K-data^tm also integrates your business. One name and address for all your interests--magazine, products, reader service, etc.

K-data's^tm present and planned capabilities cover all the fulfillment bases: Consumer and Trade Subscription Fulfillment, Product/Premium Fulfillment, Reader Service, Associations and Membership, and Conferencing service. Our sales team can help you decide if K-data^tm is the right circulation solution for your business.

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In-House Graphic Services

Because Kable News Company Inc. offers so many services in one location, you save time and money.

For example, our Graphic Arts and Forms Design staff can help you with creative ideas through typesetting to your final printed piece--direct mail, reply cards and forms. All those services available here, from our experienced and talented staff.

When the Kable News Company Inc. design team creates your piece to Kable News Company Inc. specifications, we guarantee that it will process quickly, smoothly and efficiently through our scanning equipment.

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In-House Printshop and Warehousing

In-House Forms Design and Printing, and even on-site warehousing. Kable News Company Inc. offers all this so you save time and money.

We provide warehousing space so your materials are easily reached by the Printshop and Lettershop staff, and your Account Executive. Materials aren't lost or damaged in transit. Instead, centralization conserves materials, prevents problems and increases your control.

When you use Kable News Company Inc.'s warehousing, you get a monthly inventory report showing stock received and used. And you determine the reorder point. When stock reaches that level, our automated inventory system reminds you to reorder.

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In-House Lettershop

Kable News Company Inc.'s in-house Lettershop offers you more that just streamlined operations and greater control. We're a full-service Lettershop that can mail double and single postcards, letter mail, self-mailers and direct mail 24 hours a day. And those services include everything from bursting through label and stamp affixing to zip sorting.

Your savings don't end there. You receive the maximum postal discounts available for your mail type, when Kable News Company Inc. presorts your First, Second, and Third Class mail. We also offer bar-coding, commingling and other services designed to speed your delivery and help you mail effectively and efficiently.

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Publisher Access System

When K-NET^tm links your operation to our systems, any information you require about your fulfillment activities is just a keystroke away. You can instantly access your customer files, marketing data, source information, test results and reports on an up-to-the-second basis, under full security.

With integrated Report Writer and Select Modules, which are user-friendly, K-data^tm, our database system, can put demographics, multi-product data--virtually any information you choose--at your fingertips. Kable News Company Inc. understands that information is the center of your business. We help you control, collect and use your information not only to survive in this business--but also to prosper.

For more information on how teaming up with Kable News Company Inc. can help meet (and exceed) your goals, write, phone, fax or send us an E-Mail today.

Kable Fulfillment Services
Kable Square
Mount Morris, IL 61054-1473
Phone: 800-800-7451
Fax: 815-734-1227

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